One of Veespo’s first major implementations, P&G embedded the Veespo Veespo widget in 2013 to collect rapid product feedback from its main Italian web property. P&G also took advantage of the Veespo API to connect the Veespo platform directly to its central CMS.
Each product page has a photo, and a quick description of the product. Clicking the “detail” link takes the user to another page, where it is possible to give and view feedback (see next image).
Here we see an early version of the widget with some pretty wacky colours! This widget was configured to run by default in Italian, but the feedback criteria are what you would expect:
I would recommend this product to a friend
Easy to use
Value for money
On a different section of the product page is a quick feedback summary, generated directly from the Veespo API. It shows which criteria were most used by people (remember, all criteria are optional with Veespo) along with the respective average for each.
Within the Veespo management dashboard, there is infinitely more information, including user profiling and historical time series, but since this data is private, we can’t show it here.
The Veespo platform has been used many times by Unicredit, one of Europe’s largest banks. The platform has been used by the bank for numerous conferences and real time competitions, as in the example here.
The example shown here refers to a startup competition where the jury could rate the various company pitches using Veespo on their smartphones. The main screen on stage updates in real time as the votes come in -- adding suspense and visual interactivity to the audience experience.
Each judge first taps on the relevant startup from a list (not shown) which then opens the Veespo feedback interface. With a few taps, each judge enters his or her votes, and as soon as the “send” button is pressed the main screen on stage updates to show the modified average scores.
For each company during the voting phase, the detailed results update in real time on the main screen as the votes come in. Once the voting phase is over, the main screen on stage shows the overall scoreboard with the companies ranked by their average rating.
Accenture has used Veespo several times to enhance the audience experience during conferences. The largest event had nearly 2,000 attendees, and Veespo worked flawlessly and proved to be very cost effective.
In a similar way to competitions (see Unicredit example) conference attendees interact with their smartphones or tablets (connecting either by wifi or mobile data). On the main stage screen the summarized results updated in real time.
Users click on the relevant topic within the conference app, which opens the Veespo widget. Below are some example topics, organized by conference schedule:
Crowdsourced survey:What was good/bad about last year?
Crowdsourced survey:What will be good/bad about next year?
Traditional survey:Who do you believe are our main competitors?
Crowdsourced brainstorming:where should we invest our resources?
Crowdsourced Q+A:ask me anything
Crowdsourced topics allow the audience to take advantage of one of Veespo’s most powerful features (adding items to the topic). These are only seen by other users after they have been moderated using Veespo’s real time moderation tool.
On the main stage screen, the topics update in real time as the audience interacts. In many circumstances (especially for topics with crowdsourcing enabled) the effect on audience engagement is remarkable. For example, as audience members create questions, these appear on the main screen (once they pass moderation) which then allows other attendees to vote them up or down. The result is a highly-engaging animation which shows the questions moving up and down on the screen as the audience votes on them.
3 Risposte (which means “3 answers” in Italian) is a joint venture between Veespo and leading Italian market research company Nextplora. There are two key innovations behind 3 Risposte:
Instead of asking people to donate money to charity, ask them to donate 30 seconds of their time.
By involving thousands (rather than hundreds) of people in the sample group, it’s possible to ask each person only a small number of questions (three) whilst asking many more to the sample as a whole.
The image shown here is taken from the 3 Risposte website. Clicking on the yellow button “Donate 30 seconds” causes the Veespo input widget to open in a popup. However, the website was not the main recruitment tool. A large scale banner advertising campaign was used to reach potential respondents, see next image.
The image on the left is actually the same interactive banner used in the recruitment campaign. The banner appeared on a thousands of different websites, which were targeted to deliver a representative sample of the population. By clicking on the banner (try it!) instead of being redirected to another page, the user can interact directly with the input widget within the banner.
Veespo took advantage of its powerful analytics backend to combine the collected feedback to generate results which where statistically comparable to a 20 question survey. Let’s just repeat that: Veespo asked several thousand people to answer 3 (variable) questions using a banner advertising campaign, and then transformed the results so they were equivalent to asking several hundred people 20 questions each. The advantage? Cost per completed questionnaire is a fraction of industry standard rates, and sample bias is significantly reduced.