Comments on: Kamikaze Marketing http://lmframework.com/blog/2009/07/kamikaze-marketing/ Building the mixable web, one piece at a time Sat, 04 Feb 2012 17:32:56 +0000 http://wordpress.org/?v=2.7 hourly 1 By: MartinC00011 http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-106 MartinC00011 Tue, 16 Nov 2010 08:11:04 +0000 http://lmframework.com/blog/?p=229#comment-106 The App Store represents an excellent model for how to charge for products. The App Store represents an excellent model for how to charge for products.

]]> By: johannabrooke http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-101 johannabrooke Mon, 28 Jun 2010 09:05:35 +0000 http://lmframework.com/blog/?p=229#comment-101 @ fredwilson The free trial will not work in my opinion, because one will use that and after will say that is not satisfied and look elsewhere and so on. To work, the micropayments should ensure the quality and the originality of the product.<br>Johanna @ <a href="http://blairrewardscancellations.com/cancel-my-rewards/" rel=follow rel="nofollow">blair rewards.com</a> @ fredwilson The free trial will not work in my opinion, because one will use that and after will say that is not satisfied and look elsewhere and so on. To work, the micropayments should ensure the quality and the originality of the product.
Johanna @ blair rewards.com

]]> By: David Semeria http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-58 David Semeria Sat, 11 Jul 2009 15:41:18 +0000 http://lmframework.com/blog/?p=229#comment-58 Jonas, the App Store is very instructive. Above all it demonstrates that if you take away the friction, large numbers of people don't have any problem with paying for stuff on the web.<br><br>It's also interesting to note that hardly any of the software/services offered in the App Store are subscription-based.<br><br>The App Store represents an excellent model for how to charge for <i>products</i>. The real challenge going forward it find a model which works for <i>services</i>. <br><br>Subscriptions are not the answer. Jonas, the App Store is very instructive. Above all it demonstrates that if you take away the friction, large numbers of people don't have any problem with paying for stuff on the web.

It's also interesting to note that hardly any of the software/services offered in the App Store are subscription-based.

The App Store represents an excellent model for how to charge for products. The real challenge going forward it find a model which works for services.

Subscriptions are not the answer.

]]> By: Jonas http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-57 Jonas Sat, 11 Jul 2009 13:24:11 +0000 http://lmframework.com/blog/?p=229#comment-57 Micropayments work if you do it right - just look at the iPhone App store. Micropayments work if you do it right - just look at the iPhone App store.

]]> By: David Semeria http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-56 David Semeria Mon, 06 Jul 2009 12:28:26 +0000 http://lmframework.com/blog/?p=229#comment-56 Glad to hear it. I just wanted to describe how the concept can be applied to many different types of service, not just pure content. Glad to hear it. I just wanted to describe how the concept can be applied to many different types of service, not just pure content.

]]> By: fredwilson http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-55 fredwilson Mon, 06 Jul 2009 12:15:30 +0000 http://lmframework.com/blog/?p=229#comment-55 disqus is being monetized. there are paying customers of the Disqus Plus<br>which is their high end offering. the company is not talking too much about<br>that as it is still early days. there will be a number of paid offerings<br>combined with the classic free offering. they are very much a freemium play. disqus is being monetized. there are paying customers of the Disqus Plus
which is their high end offering. the company is not talking too much about
that as it is still early days. there will be a number of paid offerings
combined with the classic free offering. they are very much a freemium play.

]]> By: David Semeria http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-54 David Semeria Mon, 06 Jul 2009 11:12:59 +0000 http://lmframework.com/blog/?p=229#comment-54 I answered that question with an email.<br><br>While you're here, let me give you an example of a service close to your heart which could perhaps benefit from usage-billing - Disqus. I really like the service, but I have absolutely no idea of how it could be monetized - apart from advertising, of course.<br><br>What if Disqus said that for up to 100 (or 500, whatever) comments a week the service is free. After that it you start paying a tiny amount for each comment up to a maximum weekly fee (the maximum fee can be different for commercial and non-commercial sites).<br><br>Each website would get a monthly bill for the total amount of usage, and at the beginning of each week the usage counter gets set to zero.<br><br>I don't see how anyone could worry about lock-in or argue the system isn't fair. I answered that question with an email.

While you're here, let me give you an example of a service close to your heart which could perhaps benefit from usage-billing - Disqus. I really like the service, but I have absolutely no idea of how it could be monetized - apart from advertising, of course.

What if Disqus said that for up to 100 (or 500, whatever) comments a week the service is free. After that it you start paying a tiny amount for each comment up to a maximum weekly fee (the maximum fee can be different for commercial and non-commercial sites).

Each website would get a monthly bill for the total amount of usage, and at the beginning of each week the usage counter gets set to zero.

I don't see how anyone could worry about lock-in or argue the system isn't fair.

]]> By: fredwilson http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-53 fredwilson Mon, 06 Jul 2009 10:45:06 +0000 http://lmframework.com/blog/?p=229#comment-53 who would be an ideal industrial partner? who would be an ideal industrial partner?

]]> By: David Semeria http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-52 David Semeria Mon, 06 Jul 2009 10:22:37 +0000 http://lmframework.com/blog/?p=229#comment-52 I don't know of any general-purpose examples for the browser, but similar models have been very successful in the cloud, as I'm sure you know.<br><br>The key problem with usage-based models, even if they are viewed as being much <i>fairier</i> by users, is that you can't just graft them on to existing technology. Amazon understood this and invested heavily in creating a software infrastructure to support their model. <br><br>We have created a general-purpose platform for supporting usage-billing (for both software and content) in the browser, but given the size of the project and the technical resources required, we don't think it can be rolled-out without the involvement of an industrial partner. I don't know of any general-purpose examples for the browser, but similar models have been very successful in the cloud, as I'm sure you know.

The key problem with usage-based models, even if they are viewed as being much fairier by users, is that you can't just graft them on to existing technology. Amazon understood this and invested heavily in creating a software infrastructure to support their model.

We have created a general-purpose platform for supporting usage-billing (for both software and content) in the browser, but given the size of the project and the technical resources required, we don't think it can be rolled-out without the involvement of an industrial partner.

]]> By: fredwilson http://lmframework.com/blog/2009/07/kamikaze-marketing/comment-page-1/#comment-51 fredwilson Mon, 06 Jul 2009 09:59:11 +0000 http://lmframework.com/blog/?p=229#comment-51 is there an example of this model working somewhere right now?<br><br>paid music services like rhapsody could use something like this is there an example of this model working somewhere right now?

paid music services like rhapsody could use something like this

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